Posted Jun 28, 09:19 AM in Apple by Scott Conley

Morning, all.

Some updates from the night, which was quiet(?) and saw the line reach to Madison Avenue, around the right side of the building, down 58th Street.

The Apple Store is dead quiet. Since there were no appointments allowed for Genius Bar, etc, on the 29th, there are a lot of extra-neat boxes on shelves and perfectly aligned-and-spaced barstools. They’ve also decorated the glass exterior of the iconic street-level structure with larger-than-life iPhones, which are constantly running a pretty nice demo loop.

The Apple Store prepares to deliver iPhone

While waiting for the bathroom, I saw the Apple employees in the stock room unpacking a half dozen enormous pallets, each containing about 100 plain 7×10x6 boxes. A lot of little boxes..

The media is really out this morning. No fewer than six live remotes, full sets for a couple of morning shows, the usual cadre of floating photographers and shouting spot producers.

American media prepares to receive iPhone

(I got word that my CNBC spot has aired as far as India, where some co-workers have reported seeing my unkempt face mugging on TVs throughout Bangalore.)

Also, the marketing engines are really ramping up. Half the Top 15 is sporting prizebook.com tee-shirts, which if worn, net one a free (delivered) breakfast sandwich to order.

Thirteen and Fourteen Sell Out For an EggMcMuffin

See-more (the Safety Seal) has been touring the line, too, offering sage advice such as “Hydrate!” and “No Touching Where Your Bathing Suit Goes”

Scott learns about "personal space" safety from See-More

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